Content marketing is crucial to your business because digital interaction increasingly serves as the first impression or “face” of your organization. And content is the currency of digital connectivity, culminating into clicks and then customers!
How Content Marketing Is Different
Instead of leveraging clever slogans and catchy tunes, the advertising coins of the Mad Men era, your organize must now provide conversational content to your desired customer threads. It is no longer enough to speak “at” or “to” consumers and expect your messaging to be delightfully received. The expectation now is for companies to provide helpful information up front, with the potential of solving predicaments plaguing potential customers prior to the sale. This complimentary buffet of beneficial insight is akin to allowing pre-customers brief excursions into the private corridors of company management. Content marketing is the long game approach to successful digital marketing.
The former model of sell first, service second has dramatically been upended with a revolutionary, customer centric approach often summed up as content marketing. Content marketing includes all activities around producing and sharing material addressing inquiries and issues your customer avatar experiences when considering your product or service. This could take the form of and instructional article highlighting key elements of the buying process. Consider conversations you’ve had with family & friends when guiding them through an interacting with your industry. Now take that tone plus those bullet points and begin to generate content for your desired audience.
- What should they consider before calling or buying?
- What terms or knowledge sets should they become familiar with in order to be an informed customer?
- What insights would you equip your own family with before conducting business with a competitor?
First Impressions: Website Design & Online Presence
When our family has company over, my wife swings into turbo cleaning mode. She engages our entire team (2 parents + 6 children) in the endeavor of tidying up. Why? Because she instinctively cares about first impressions for her home and the conscious & subconscious marks they leave with our guests.
Consider this, your website and ancillary digital outposts, including social media Houston sites intentionally established by you (or your team) and other business directories regularly serve as the initial welcome mat for your organizational entity. Have you tidied up your website and social media presence lately? Maintaining a pristine appearance is foundational to promoting information and profitable content to prospects. Content marketing predicates an attractive online environment, including your website and related social media pages. Material produced as part of your content marketing strategy should adhere to smart brand standards and be in line with current design trends.
Houston content marketing
This is not a fad, but rather an urgent essential for businesses, organizations, and personal platforms in the Houston area. Discuss your custom digital marketing plan with a savvy pro today!