About jpoland00
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Get Found: Google My Business (GMB)
The launch of your new business is a fantastic (and frantic) period where the ground is laid for upcoming success. With so many elements involved in launching, from occupancy to inventory and all in between, it can be easy to let solidifying your digital presence slide. At Goliath Marketing our goal is to get you launched at full speed with a search engine optimized online position, presenting a great corporate image to the public from the get go. The Google My Business listing is truly the cornerstone of local business identity online, even more than a domain and hosted website. From this information, Google will consider displaying your company in local results for keywords that generate a map. For example, your restaurant can be shown when someone searches for food in your area. Your business address forms a map point anchor from which customers may locate you.
Step One: Create Your Google My Business Listing [Requires a business address where you can receive the mailed confirmation code]
Follow the prompts here and accurately insert your key business data. Upload photos of the logo, ownership, products, location and anything else you would like to present to potential customers. Then send the link to those who know you and your business and ask them to leave a brief Google review.
There are further customizations available beyond this point, but taking step one is the key for you here.
Blessings to your business!
My Story: Houston Social Media Marketing
I became involved with digital and Houston social media marketing the moment I realized the exponential power that modern technology offered to promote my passion message. Once I processed the fact that information exchanges taking weeks a few decades back could now happen instantaneously, I was sold on the priority of online positioning. Since I am passionate about promulgating messages the Lord has set in my heart, the Houston social media marketing & blogging world fascinates me. Consider that in our era it is entirely possible for:
- A personal blog to truly become a family supporting business.
- A specialized skill to be shared online generating ridiculous profits.
- A brand new idea to be rapidly shared & iterated across the world.
- People to develop legitimate friendships, partnerships, and even date with the internet as the first point of contact.
Houston Social Media Marketing
Social media provides your company, organization or personal platform mechanisms to share messages of importance, humor, and collegiality with society at large. Though extensive reach is not instantaneous and expansion requires dedication, the explosive potential for promotion and profit make investments in Houston social media marketing essential. There are certainly many in our society who bemoan social media, yet the upside of social media must not be ignored. True of any vestige of mankind, corruption and creation simultaneously converge at the intersection of social media marketing & human hearts. With a simple strategy and continuous effort, your enterprise can thrive to new levels. Social media has enabled like-minded people to digitally gather for amazing global collaboration! Everyone has the opportunity to connect and transmit messages of importance and businesses and brands are enabled to humanize their image with social media campaigns. Of course, there are dangers to be avoided! Extreme caution should be used when considering how to navigate the political and cultural divides of our world. Learn from Pepsi, who hastily waded into a sea of disdain with it’s widely panned ad leveraging 2017 social activism.
Driving Dollars With Digital Marketing Houston
Digital Marketing Houston
Unparalleled technology provides companies and organization limitless access to the precise individuals they seek to reach. The advent of what is often referred to as the web 2.0 has forever changed the rules of marketing and given rise to an important new profession called digital marketing Houston. Where the initial wave of web content was static & unidirectional, created by a select few, social media has democratized content creation and unleashed tides of information. Companies and customers can now converse with each other in real time. It is now possible to promote products & services digitally and build relationships, an enduring brand connection with consumers locally or globally without massive media expenditures. Companies are now rewarded for readily sharing information with consumers via increased public goodwill & search engine rankings. Sales processes have been completely upturned now that educating potential clients and consumers about products and services offered is a key early component of the sales process.
Nice To Meet You: Online Handshakes Via Digital Marketing Houston
Consider the power of a casual personal introduction in our social lives. With a respected intermediary providing the connection we are much likely to buy or do business with someone. Today, social media provides multiple methods for handshaking any time of day across our screens. There are ways for people to check-in online with your business, alerting their friends to their patronage. Large percentages of consumers now actively consult online reviews for all types of products & service providers prior to purchase. In Houston digital marketing, restaurants, retail stores and service locations actively engage in social media activity in order to relate to and remain relevant for consumers. For example, one our clients, The Woodlands Pest Control company has set up a sophisticated content wheel to circulate online updates throughout their digital outposts maintaining multiple connection points with current & prospective clients. Some businesses have based their entire online presence around a facebook page – a nice first foray into establishing a corporate digital presence, though only sufficient as a starting place.
Getting Social
Social interaction provides a relatively easy way to subtly share solutions with those in need of your services. It’s a mechanism to initiate a connection building conversation leading to the potential purchase of your primary offering.
And individuals & upstart brands are seizing this surge with inspiring results. Fashionistas who sell subtly through Instagram profiles. A fitness pro who developed a worldwide following with her energetic workouts. A writing coach who developed an empire of influence once he gained the courage to write!
This creative craze has been building for a decade with no signs of decreasing. Certainly, segments of users shift platforms choice occasionally, though the primary players remain solidly intact. A prudent strategy is to anchor your social media presence with the top two platforms that have the most pertinent user base and experiment with content categories, seeking out the elusive truly viral post!
The Skinny On Local Houston SEO
Make Your Move With Local Houston SEO
Local SEO is the is the art of positioning your website to rank well for keyword searches with specific geographic area(s) parameters. If your target market is consumers or entities within the Gulf Coast area of Texas for Houston SEO, then you need to “tune” your site and ancillary marketing efforts accordingly. Ranking high for applicable & profitable localized keywords is becoming a business necessity and a mark of enduring value. A simple guide rail to understand the base goal is breaking into the first page (the top 10 organic results). Additionally, many keywords return a special section of results called the local pack, displaying a mapped list of local providers.
Rank For Houston SEO
The vast majority of the time, search engines are automatically aware of the user’s location, even if a locational keyword was not intentionally submitted as part of their search. If you are at your home in Spring, Texas and initiate a search for “bounce houses” you will see a set of results for nearby companies known by the search engines to offer children’s play equipment rentals.
Operating from their business objective of returning the most relevant results, the search engines aim to filter (consumers will instinctively gravitate toward search engines that help them solve the problem driving the query). Google’s publicly stated goal is to thoroughly profile users online actions in order to accurately return results to a complete range of personal inquiries. Therefore it is crucial to dance your digital efforts to the tune of Google’s search algorithms. Highly valuable tools like MOZ and others provide essential strategetic data about your site’s performance and competition which illuminates the path toward increased rankings.
What Matters In Local SEO
Local search (LSEO) begins with the proper presentation of your key business data on your website and related social media. This surprisingly complex operation involves assessing & correcting the numerous directory sites across the web listing business information about your company. These citations form an important slice of the ranking power of site, a plethora of correct listings being helpful, while incorrect listings a blight on your company or organization’s local SEO. For Houston SEO, it is important the city specific listing like the Houston Chronicle and other area publications and sites such as The Woodlands Online include your business information.
Goliath Digital
We understand that the entire subject of SEO is daunting and often filled with puffery and pretense. Our commitment is to communicate a clear & forthright assessment of your current LSEO status and future potential. Harnessing our wide range of experience, serving multiple clients across several industries as well as our personal sites Goliath Digital will help you destroy the marketing giants.
