Buy LED Lights
Coral Pool Company
Buy LED Lights
Coral Pool Company
The launch of your new business is a fantastic (and frantic) period where the ground is laid for upcoming success. With so many elements involved in launching, from occupancy to inventory and all in between, it can be easy to let solidifying your digital presence slide. At Goliath Marketing our goal is to get you launched at full speed with a search engine optimized online position, presenting a great corporate image to the public from the get go. The Google My Business listing is truly the cornerstone of local business identity online, even more than a domain and hosted website. From this information, Google will consider displaying your company in local results for keywords that generate a map. For example, your restaurant can be shown when someone searches for food in your area. Your business address forms a map point anchor from which customers may locate you.
Step One: Create Your Google My Business Listing [Requires a business address where you can receive the mailed confirmation code]
Follow the prompts here and accurately insert your key business data. Upload photos of the logo, ownership, products, location and anything else you would like to present to potential customers. Then send the link to those who know you and your business and ask them to leave a brief Google review.
There are further customizations available beyond this point, but taking step one is the key for you here.
Blessings to your business!
I became involved with digital and Houston social media marketing the moment I realized the exponential power that modern technology offered to promote my passion message. Once I processed the fact that information exchanges taking weeks a few decades back could now happen instantaneously, I was sold on the priority of online positioning. Since I am passionate about promulgating messages the Lord has set in my heart, the Houston social media marketing & blogging world fascinates me. Consider that in our era it is entirely possible for:
Social media provides your company, organization or personal platform mechanisms to share messages of importance, humor, and collegiality with society at large. Though extensive reach is not instantaneous and expansion requires dedication, the explosive potential for promotion and profit make investments in Houston social media marketing essential. There are certainly many in our society who bemoan social media, yet the upside of social media must not be ignored. True of any vestige of mankind, corruption and creation simultaneously converge at the intersection of social media marketing & human hearts. With a simple strategy and continuous effort, your enterprise can thrive to new levels. Social media has enabled like-minded people to digitally gather for amazing global collaboration! Everyone has the opportunity to connect and transmit messages of importance and businesses and brands are enabled to humanize their image with social media campaigns. Of course, there are dangers to be avoided! Extreme caution should be used when considering how to navigate the political and cultural divides of our world. Learn from Pepsi, who hastily waded into a sea of disdain with it’s widely panned ad leveraging 2017 social activism.
Unparalleled technology provides companies and organization limitless access to the precise individuals they seek to reach. The advent of what is often referred to as the web 2.0 has forever changed the rules of marketing and given rise to an important new profession called digital marketing Houston. Where the initial wave of web content was static & unidirectional, created by a select few, social media has democratized content creation and unleashed tides of information. Companies and customers can now converse with each other in real time. It is now possible to promote products & services digitally and build relationships, an enduring brand connection with consumers locally or globally without massive media expenditures. Companies are now rewarded for readily sharing information with consumers via increased public goodwill & search engine rankings. Sales processes have been completely upturned now that educating potential clients and consumers about products and services offered is a key early component of the sales process.
Consider the power of a casual personal introduction in our social lives. With a respected intermediary providing the connection we are much likely to buy or do business with someone. Today, social media provides multiple methods for handshaking any time of day across our screens. There are ways for people to check-in online with your business, alerting their friends to their patronage. Large percentages of consumers now actively consult online reviews for all types of products & service providers prior to purchase. In Houston digital marketing, restaurants, retail stores and service locations actively engage in social media activity in order to relate to and remain relevant for consumers. For example, one our clients, The Woodlands Pest Control company has set up a sophisticated content wheel to circulate online updates throughout their digital outposts maintaining multiple connection points with current & prospective clients. Some businesses have based their entire online presence around a facebook page – a nice first foray into establishing a corporate digital presence, though only sufficient as a starting place.
Social interaction provides a relatively easy way to subtly share solutions with those in need of your services. It’s a mechanism to initiate a connection building conversation leading to the potential purchase of your primary offering.
And individuals & upstart brands are seizing this surge with inspiring results. Fashionistas who sell subtly through Instagram profiles. A fitness pro who developed a worldwide following with her energetic workouts. A writing coach who developed an empire of influence once he gained the courage to write!
This creative craze has been building for a decade with no signs of decreasing. Certainly, segments of users shift platforms choice occasionally, though the primary players remain solidly intact. A prudent strategy is to anchor your social media presence with the top two platforms that have the most pertinent user base and experiment with content categories, seeking out the elusive truly viral post!
Local SEO is the is the art of positioning your website to rank well for keyword searches with specific geographic area(s) parameters. If your target market is consumers or entities within the Gulf Coast area of Texas for Houston SEO, then you need to “tune” your site and ancillary marketing efforts accordingly. Ranking high for applicable & profitable localized keywords is becoming a business necessity and a mark of enduring value. A simple guide rail to understand the base goal is breaking into the first page (the top 10 organic results). Additionally, many keywords return a special section of results called the local pack, displaying a mapped list of local providers.
The vast majority of the time, search engines are automatically aware of the user’s location, even if a locational keyword was not intentionally submitted as part of their search. If you are at your home in Spring, Texas and initiate a search for “bounce houses” you will see a set of results for nearby companies known by the search engines to offer children’s play equipment rentals.
Operating from their business objective of returning the most relevant results, the search engines aim to filter (consumers will instinctively gravitate toward search engines that help them solve the problem driving the query). Google’s publicly stated goal is to thoroughly profile users online actions in order to accurately return results to a complete range of personal inquiries. Therefore it is crucial to dance your digital efforts to the tune of Google’s search algorithms. Highly valuable tools like MOZ and others provide essential strategetic data about your site’s performance and competition which illuminates the path toward increased rankings.
Local search (LSEO) begins with the proper presentation of your key business data on your website and related social media. This surprisingly complex operation involves assessing & correcting the numerous directory sites across the web listing business information about your company. These citations form an important slice of the ranking power of site, a plethora of correct listings being helpful, while incorrect listings a blight on your company or organization’s local SEO. For Houston SEO, it is important the city specific listing like the Houston Chronicle and other area publications and sites such as The Woodlands Online include your business information.
We understand that the entire subject of SEO is daunting and often filled with puffery and pretense. Our commitment is to communicate a clear & forthright assessment of your current LSEO status and future potential. Harnessing our wide range of experience, serving multiple clients across several industries as well as our personal sites Goliath Digital will help you destroy the marketing giants.
Content marketing is crucial to your business because digital interaction increasingly serves as the first impression or “face” of your organization. And content is the currency of digital connectivity, culminating into clicks and then customers!
Instead of leveraging clever slogans and catchy tunes, the advertising coins of the Mad Men era, your organize must now provide conversational content to your desired customer threads. It is no longer enough to speak “at” or “to” consumers and expect your messaging to be delightfully received. The expectation now is for companies to provide helpful information up front, with the potential of solving predicaments plaguing potential customers prior to the sale. This complimentary buffet of beneficial insight is akin to allowing pre-customers brief excursions into the private corridors of company management. Content marketing is the long game approach to successful digital marketing.
The former model of sell first, service second has dramatically been upended with a revolutionary, customer centric approach often summed up as content marketing. Content marketing includes all activities around producing and sharing material addressing inquiries and issues your customer avatar experiences when considering your product or service. This could take the form of and instructional article highlighting key elements of the buying process. Consider conversations you’ve had with family & friends when guiding them through an interacting with your industry. Now take that tone plus those bullet points and begin to generate content for your desired audience.
When our family has company over, my wife swings into turbo cleaning mode. She engages our entire team (2 parents + 6 children) in the endeavor of tidying up. Why? Because she instinctively cares about first impressions for her home and the conscious & subconscious marks they leave with our guests.
Consider this, your website and ancillary digital outposts, including social media Houston sites intentionally established by you (or your team) and other business directories regularly serve as the initial welcome mat for your organizational entity. Have you tidied up your website and social media presence lately? Maintaining a pristine appearance is foundational to promoting information and profitable content to prospects. Content marketing predicates an attractive online environment, including your website and related social media pages. Material produced as part of your content marketing strategy should adhere to smart brand standards and be in line with current design trends.
This is not a fad, but rather an urgent essential for businesses, organizations, and personal platforms in the Houston area. Discuss your custom digital marketing plan with a savvy pro today!